Dior Haute Couture AW 2014
Belgian fashion designer Raf Simons turned the Musée Rodin into an orchid fuelled fashion paradise. He has really found his footing at Dior and it becomes more evident season after season.
And yes, in the age of the global super-rich, couture really does sell. Sales of Chanel’s most recent collection – spring/summer 2014 – rose by 20%, while Valentino is projecting growth of 30-35% for couture in 2014, according to WWD. The same magazine reports that the average age of Dior’s couture customer has fallen, from mid 40s to early 30s, a change Dior’s chief executive attributes to the rise of rich, tech-savvy customers in burgeoning markets including China, Russia and the Middle East. The point of couture is clear: it’s all about glory, pizzazz and the bottom line.